Yesterday I met with Geoff Cranko, one of the directors of Strategy Advertising & Design. It’s based in Christchurch (New Zealand) and develops worldclass branding for a range of clients.
What impressed me was the amount of effort that had been invested into making a creative work environment that would not look out of place in NY, London or Tokyo.
From the ‘2001 Space Odyssey” room through to the Christmas parties (which are a whole different story) it was the sort of place where people could be inspired.
The proof is in the pudding. Or, in Strategy’s case – it’s in gold coloured frames on the walls.