While in India a couple of weeks ago I noticed a billboard which advertised discounted health insurance for diabetics. It’s an interesting development in an industry which is not widely seen as being innovative.
By offering health insurance for specific illnesses, the company no doubt adjusts it’s premiums and cover. However it’s a clever approach and targets the niche other companies would penalise.
I’ve not seen this type of offering before, and I’m wondering if health insurers in other parts of the world also target specific illnesses?
Here’s the link.
Hi Roger. I’ve been enjoying your reports from the sub-continent. I agree that India is the place to be invested right now.
We managed to connect a NZ tech company into that market through ION last year. As a result of that success we are currently working on a concept proposal for a new project with another NZ firm.
It seems that entertainment and media are booming, so they are now having to look offshore for content and applications to address this growth.
Any sage words of advice in terms of negotiating with firms in India?
Not sure if I can help much on the negotiating side of things. As always there is no substitute for actually being on the ground and talking to locals. Second best would be to have a good local presence.