Last week I presented at an internal innovation conference of a very large Australian financial services company. I focussed on the innovation that occurs when you leverage the fringes and look at the edges of a sector. The message was well received, even though I included a skateboarding video at the start to wake everyone up (early morning and after lunch presentations require those little extra wake-up calls).

Now, back in the office – fresh after the presentation – I’m thinking about the fringes even more so than usual. Which prompted me to blog this post from John Hagel. It’s an old post, but one that bears reading if you have not already done so.

Edges often provide the most significant shaping opportunities. This is one more reason to seek out, rather than avoiding, the edges on the business landscape.

The full post is here.