The Business Innovation Insider reports that two US business school professors are starting an MBA course focussing on systematic innovation.
One of the tutors, Glenn MacDonald, professor of economics and strategy at Washington University’s business school, describes innovation as :
a fairly analytical process, an ongoing management activityβnot going out into the forest and thinking up crazy new ideas.
I wonder : as companies tire of pouring money into non-repeatable blue sky innovation iniatives, is the move into systematic and repeatable innovation the start of a trend?