Netflix is entering the crowd sourcing game with the ‘Netflix Prize.’ It’s all very Web 2.0 , and links into previous thoughts about the trend. With Netflix, innovation via crowd sourcing is possible because it’s dealing with software. This lowers the barriers for potential innovations, much in the same way that open APIs have opened the floodgates for a huge range of mashups with sites like Google Maps.
The Netflix Prize seeks to substantially improve the accuracy of predictions about how much someone is going to love a movie based on their movie preferences.