Heston Blumenthal apparently presented recently at the Marketing Society’s 2011 Global Leadership Conference in London with a presentation about pure creativity.  In case you’re wondering who he is, Blumenthal is one of the world’s top chefs.  Coverage of his presentation at the conference mentioned his insights about serendipity:

Blumenthal believes innovation more often than not comes from the places you least expect. “You need to be aware that innovation can happen on any level and ideas can come from anywhere; from seeing a leaf fall from a tree to the most cutting-edge design,” he says. “I am personally at my most creative when interacting with creative people from completely different disciplines to my own, whether that be a perfumier, a scriptwriter, a magician or an experimental psychologist.

via SAY Media / Blog / Heston Blumenthal: Innovation in Unexpected Places.