Immersion, reality, zombies and fitness

The wonderful London gaming studio Six to Start is working on a project that has been funded by Kickstarter. It’s a game called Zombies, Run!, and is an augmented audio running game for the iPhone, iPod Touch and Android that challenges users to rebuild civilization after a zombie apocalypse by completing location-specific tasks while running in the real world.

Users cue the app and don headphones to collect medicine, ammo, batteries, and spare parts which can be used to build up and expand their base β€” all while getting orders, clues, and a story through their headphones. Missions last around 20-30 minutes and can be played in any city. The platform additionally records the distance, time, pace, and calories burned during all runs.

This is a wonderful mix of many interesting trends: crowdsourced funding, augmented reality, and mobile computing combining to create a game with real world goals.

via Augmented Audio Game Spurs Fitness By Immersing Runners In Zombie Infested World @PSFK.

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