Article link: So you think you have a strategy

Just quickly, there’s a great short read on strategy at the London Business School Business Strategy Review.Β  It’s titled “So, you think you have a strategy” and here’s the highlights:

I often wonder why such bright CEOs and their deputies miss the most basic necessities of cogent and executable strategy. They fail because they:

  • Are not really making choices
  • Are stuck in the status quo
  • Have no relationship to value creation
  • Are mistaking objectives for strategy
  • Keep it a secret

The full article is here.

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