With the advent of new parking meters in my home city, one of the last bastions of cash has gone. I can now pay for parking by using my credit card or by text message. The slow but inescapable death of cash has been coming for a while, especially in New Zealand where debit card payments – even for the smallest transactions – has been common place for at least 15 years.
I can remember walking into a local burger bar in the early 90’s and getting some chips (or fries) and $20 cash. About the same time I started to go to bank branches less and less.
At the other end of the spectrum mortgage brokers are now the preferred contact point for larger transactions, and people would rather spend time getting impartial advice from them and not their customer banking service rep.
These two trends would be worrying for any business on their own, but couple that with the internet creating perfectly informed customers – who, if they like, can find out just competitive their bank isn’t – and banks have a real problem.
Traditionally they have relied on branches as the touchpoint where their staff could press the flesh of their customers, not to mention feel the width of their wallets. But now they have to be very clever with how they deal with their customers, especially online and on the phone.
In New Zealand at my bank I’m told I’m a valued customer, and that comes complete with a personal banking contact and a special customer service number. It also means I get monthly printed ‘personalised updates’ from ‘the desk of my manager’ which aren’t worth their weight in recycling. The underwhelming effect of these initiatives makes me wonder what the ‘normal’ customer experience is like. Also, bear in mind that my bank is consistently voted as having the best service and best offerings in New Zealand.
Some organisations around the world have risen to the challenge. Zopa in the UK and Washington Mutual in the States are two examples that spring to mind. However in general ‘banking’ and ‘innovation’ are usually found in the same sentences with the frequency of the words ‘chocolate’ and ‘teapot’ appearing side by side.
I’d love to be proved wrong.
Like your article. And yes, i think you miss out some items. Banks can be innovative, but not on their own. That is why we see banks starting to partner with technology providers to facilitate business model innovations and customer service innovation. I wrote a reaction on your article on my weblog: http://www.harmjoosse.nl/km/2006/08/22/how-do-banks-keep-customers/
Great piece of follow-up to throw some weight behind the problem of banks and innovation.
Hey, you have a good conversation going on here. Coming from a bank, I can tell you that at least in the US, innovation of financial services is a high hurdle due to the trifecta of regulatory, customer and technology requirements.
Mentioned you both on my site as well.
Banks Versus Mortgage Brokers
Can banks compete with mortgage brokers?…