When a corporation gets serious about innovation

They do things like this…

How to make Samsung more innovative? One key initiative is the VIP Center.

The center, at Suwon, Samsung’s main manufacturing site, 20 miles from Seoul, is open 24 hours a day. Housed in a five-story former dormitory, it has 20 project rooms, 38 bedrooms for those who need to spend the night, a kitchen, a gym, traditional baths, and Ping-Pong and pool tables. Last year some 2,000 employees cycled through.

The VIP Center specialist guide teams in discussions exploring ideas and concepts from entirely different industries.

Samsung at work

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