Resource Efficiency: The 6th Wave of Innovation

Echoing some of the trends that we’re seeing emerge from Future Agenda, Dr Moody holds that the global financial crisis of heralded the start of a sixth major wave of innovation β€” that of resource efficiency. You can take a look at his book calledΒ  The Sixth Wave, or scan this Wired article for a precis of his four main points:

  1. Waste is an opportunity
  2. Sell the service, not the product
  3. Bits are global, atoms are local
  4. If in doubt, look to nature

Recommended reading.

via Resource Efficiency: The Sixth Wave of Innovation | EpicenterΒ | Wired.com.

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