One evening, well into the night, we asked some of our friends on the Apple design team about their view of user-centric design. Their answer? “It’s all bullshit and hot air…

The article goes on to elaborate some more about the rationale against user led innovation:

But can’t you create radical new products based on what the user wants? Why do the most innovative brands not care about what users want?

• Users insights can’t predict future demand
• User-centered processes stifles creativity
• User focus makes companies miss out on disruptive innovations

The most fascinating thing about this provocative article: there aren’t any comments from readers yet.  But I expect that will change very quickly.

via User-Led Innovation Can’t Create Breakthroughs; Just Ask Apple and Ikea | Co.Design.