The launch of Future Agenda as reported by The Guardian:
The crowd of business leaders, media and government officials has gathered for the launch of a report called Future Agenda: The World in 2020. Commissioned by Vodafone, Future Agenda claims to be the world’s largest “open foresight project”: an exercise in future-gazing involving 2,000 global participants, including the British Council, Google, Shell, PepsiCo and academics, with the aim of “analysing the crucial themes of the next 10 years”.