As mentioned earlier I headed to Sydney to attend the AMP Innovation Festival a couple of weeks back.  In a previous post I interviewed the organiser – Annalie Killian – about the event.  I’m not going to revisit that, however I am going to say that the event was simply stunning on a number of levels.

However don’t just take my word for it, but have a read of what one of the speakers – James Gardner – says:

Amplify09 is the most magnificent ideation campaign I’ve ever seen. […] AMP is an institution that’s realised that the real competitive advantage it has is the people who choose to work there. Who cares about technology and products and processes, when you have the ability to invent uniqueness whenever you want?

It’s worth reading his entire post.