More from my very backdated pile of Fast Company magazines:

Seventy percent of Corning’s revenue today comes from products that did not exist five years ago.

Corning must have a very robust innovation process in place for making this happen. What’s the advantage of such a process?

By bringing out new products constantly, and killing off older ones, your margins remain high. By the time a competing product makes it onto the market (usually at a lower price) you’ve got a whole new set of high margin products coming out.