The Economist has a great video piece about a week in the life of Jan Chipchase, corporate ethnographer for Nokia in Tokyo.
There was a comment that Jan makes during the clip that was particularly poignant. I did not write it down a the time but it has stuck with me to the point that I’m compelled to note it.
He said something along the lines of :
Ten years ago I would have had to make a conscious effort to go online. Today I have to make a conscious effort to go offline.
Now think of the connected generation that will be around in ten years from now.Β How does your business model cope with that?