New Zealand company Bloomsberry has linked gourmet chocolate with cheeky original design to create a product with instant appeal.
Forget all the branding of chocolate as creamy, dark or tasty – these guys cut to the chase with images of chocolate as medicine, an antidode to PMT… the list goes on.
Such is the appeal of the brand that it has attracted worldwide attention.
Purple cow anyone?
What’s a purple cow? Are you refering to Kraftβs Lilac Cow seen grazing happily in the lush alpine meadows of Europew or is this something more bizare?
A purple cow is a term coined by Seth Godin to describe a product or service which distinguishes itself to the point where it becomes ‘viral’. For more about this see http://www.sethgodin.com.
Having spent some time in European pastures the only thing that springs to mind when you mention Kraft is a particularly nasty pastic cheese which could substitute for the tiles on the belly of the space shuttle which prevent it from incinerating on re-entry.