An innovation hype cycle

Over at Jugaad Niti Bhan picks up on the BusinessWeek discussion and posts an insightful look at the backlash against innovation.

She makes the connection between the Gartner Hype Cycle – which, in itself, is very insightful – and the trend for media reporting about innovation. Niti makes the point that after all the hype about innovation, it is now falling into the ‘trough of disillusionment*’

She adds that now – in theory – innovation should start moving onto the Plateau of Productivity.

Recommended reading.

As an aside Niti also has a lovely quote about innovation cultures and the value of the ‘skunkworks’ type approach.

Kanter also advises managers to make sure there are no culture clashes between internal teams working on a company’s traditional products and its new, innovative experiments.

* I happen to like the Hype Cycle. Whether you love it or hate it, you just have to give credit to the creators for the names they use. I mean look at the terms : the ‘Trough of Disillusionment” almost needs a Jaws-like soundtrack to go with it. You could also use it in the next Lord of the Rings movie : “I’m buggered if I’m coming with you Frodo – it’s gonna take more than a magic ring to get me to cross the Trough of Disillusionment”…

Here lies the Trough of Disillusionment

One Comment

  1. Crossing the trough of disillusionment anyone?

    Roger Dennis over at IdeaPort picked up my innovation hypecycle post to blog about recently and I couldn’t resist his parting words, [so much so that i’ve just become a subscriber, hi Roger!]* I happen to like the Hype Cycle.

    Reply

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