The psychology of change

This is a fascinating and highly relevant study about the psychological constructs that people use when engaging with complex and urgent issues.  The paper has just been published in the American Psychological Association’s  Journal of Personality and Social Psychology.

A summary extract of the paper states:

The less people know about important complex issues such as the economy, energy consumption and the environment, the more they want to avoid becoming well-informed.

And the more urgent the issue, the more people want to remain unaware,

Through a series of five studies conducted in 2010 and 2011 with 511 adults in the United States and Canada, the researchers described “a chain reaction from ignorance about a subject to dependence on and trust in the government to deal with the issue.”

In one study, participants who felt most affected by the economic recession avoided information challenging the government’s ability to manage the economy. However, they did not avoid positive information, the study said. This study comprised 197 Americans with a mean age of 35 (111 women and 89 men), who had received complex information about the economy and had answered a question about how the economy is affecting them directly.

To test the links among dependence, trust and avoidance, researchers provided either a complex or simple description of the economy to a group of 58 Canadians, mean age 42, composed of 20 men and 38 women. The participants who received the complex description indicated higher levels of perceived helplessness in getting through the economic downturn, more dependence on and trust in the government to manage the economy, and less desire to learn more about the issue.

 

via Ignorance is Bliss When it Comes to Challenging Social Issues.

Video – in praise of innovation constraints

In Switzerland a tiny village of 80 people spent just CHF10,000 and gained over CHF2.4million of media exposure from a very simple marketing campaign.  I love this story as it shows that you don’t need to spend the bank in order to get great results – often it’s the reverse.  Limited resources force you to think more creatively and the results can far exceed what you’d create if you had an unlimited budget.  Enjoy the video…

Jung von Matt/Limmat: Obermutten. A little village goes global. – YouTube.

Phones created multiplayer games in real worlds

 

 

File this under “the future is already here, it’s just unevenly distributed.”

Using the viewfinders of their smartphones, gamers can view paranormal activity layered over their surrounding environment and join a massive multi-player game that requires completing location-based missions and casting spells on real-world locations. Missions are generated in any real world location, asking players to complete challenges in order advance the story line, gain new spells, and earn status points. The game can be played anywhere in the world, enabling multiple players to compete and collaborate in the global battle between good and evil.

Read more about this fascinating combination of technologies in an interview with the developers at PSFK here: Game Creates Worldwide Zombie Hunt Using Augmented Reality.