Sparking creativity in teams: An executive’s guide (McKinsey article)

If you have access to the McKinsey Quarterly, there’s a nice quick read that gives four simple tips to boost creativity:

Although creativity is often considered a trait of the privileged few, any individual or team can become more creativeβ€”better able to generate the breakthroughs that stimulate growth and performance. In fact, our experience with hundreds of corporate teams, ranging from experienced C-level executives to entry-level customer service reps, suggests that companies can use relatively simple techniques to boost the creative output of employees at any level.

Sparking creativity in teams: An executive’s guide – McKinsey Quarterly – Strategy – Strategy in Practice.

Transforming healthcare in Peru

From the HBR comes an inspiring piece about creating a healthcare system that is designed from the ground up:

One, building a hospital is time consuming β€” it takes around four years in South America β€” and is capital-intensive. The HDS team decided to eliminate this step and set up the facility in the shells of 23 old buses that were waiting to be disposed off by the city administration. It took just four months to clean out the buses and equip them with water, electricity, drainage, air conditioning, and medical equipment. The hospital has operating rooms, clinical laboratories, a pharmacy, and provides an array of services, from diagnostics to surgery.

Two, instead of investing in equipment, the founding team invited doctors to buy equipment that they could own, use, and maintain. As many as 360 doctors agreed to do so in order to help the sick in their city, and became investors in the hospital.

Three, hospitals usually offer services from fixed locations. The HDS team came up with a modular design that make it easy to move parts of the facility to where the demand is. Medical teams drive to the poorest places in Lima, starting at 8 a.m., and finish after they have seen the last waiting patient.

Finally, most hospitals decide which doctors attend to which patient. The HDS team changed this, allowing patients to choose the physician, the day, and the treatment time so they could act on the recommendations of friends and relatives.

via Peru’s Innovation Drive – Alejandro Ruelas-Gossi – The Conversation – Harvard Business Review.

User-Led Innovation (is the wrong approach)

One evening, well into the night, we asked some of our friends on the Apple design team about their view of user-centric design. Their answer? β€œIt’s all bullshit and hot air…

The article goes on to elaborate some more about the rationale against user led innovation:

But can’t you create radical new products based on what the user wants? Why do the most innovative brands not care about what users want?

  • Users insights can’t predict future demand
  • User-centered processes stifles creativity
  • User focus makes companies miss out on disruptive innovations

The most fascinating thing about this provocative article: there aren’t any comments from readers yet.Β  But I expect that will change very quickly.

via User-Led Innovation Can’t Create Breakthroughs; Just Ask Apple and Ikea | Co.Design.

Brainstorming – don’t do it.

Another gem of an article – this time from Booz & CompanyΒ  – about how creative insights actually form.Β  Here’s my highlights:

Neuroscientists have ceased to accept Sperry’s two-sided brain. The new model of the brain is β€œintelligent memory,” in which analysis and intuition work together in the mind in all modes of thought. There is no left brain; there is no right. There is only learning and recall, in various combinations, throughout the entire brain.

[…]

Just as the intelligent memory concept has replaced the old two-sided brain theory in neuroscience, companies need to replace brainstorming with methods that reflect more accurately how creative ideas actually form in the mind.

[…]

The presence of mind Clausewitz describes is akin to the calm state that precedes a flash of insight, which neuroscientists can now measure. Their subjects include Buddhist monks and other masters of meditation. That explains why you get your best ideas not in formal brainstorming meetings but in the shower, or driving, or falling asleep at night β€” when your brain is relaxed and wandering, instead of focused on a particular problem. Incidentally, brian scans of these masters also show this presence of mind and reveal it as a mental discipline you can learn.

It goes on to make a link between how companies like Google encourage innovation – and why it’s the wrong way to do so.Β  The article offers a model for how to create insights based on a method pioneered by GE.

This is very solid and fascinating reading.

via How Aha! Really Happens.

So you’re in charge of innovation? Read this…

From James Gardner (Chief Technology Officer at the Department for Work and Pensions in the UK, and ex- innovation guru at Lloyds Bank) comes this ode to senior executives who find themselves in the startling – and potentially exciting – position of holding the innovation candle:

You need to build your innovation effort from the bottom up as well as from the top down. The little people at the front line are just as important as the ones in the center who make the decisions. It is the front line and their managers, after all, who will be affected by anything you do. If they love your innovation effort, they will make sure you succeed. If they don’t, you will certainly fail.

via Dear Senior Executive… – BankerVision.

Creating conversations that spark innovation

What do you get when you put a chef, CEOs, architects, entrepreneurs, photographers, an Everest guide, a philosopher, scientists and a lightening sculptor in a room along with thirty other interesting people in a bar?Β  A damn good night of fascinating conversation.

That’s the recipe for BASE – an event I hosted last week. It’s an acronym for business, arts, science and exploration.Β  As you can see from the list I covered off all those areas and only invited people that had done interesting things. The result was brilliant.

People made unexpected connections, ideas flew and conversations were animated. Perfect conditions for sparking innovation. Artists talked to CEOs, musicians chatted to explorers, and scientists waxed lyrical with architects.

The mood of the evening was summed up by Doug Wingfield who has his head painted to reveal exactly what was on his mind. In case you’re wondering about the word in blue next to the loveheart, according to Doug “REEB” is a “beer going down.”

Fortune favours the prepared mind : Great (Accidental) Inventions

A great post from Gizmodo about inventions that were not necessarily the result of years and years of thinking, but of accidental discovery.Β  The first paragraph is a literally a teaser to get you into the story:

Percy Spencer, an engineer at Raytheon after his WWI stint in the Navy, was known as an electronics genius. In 1945, Spencer was fiddling with a microwave-emitting magnetronβ€”used in the guts of radar arraysβ€”when he felt a strange sensation in his pants.

via Whoops! The 10 Greatest (Accidental) Inventions of All Time.

Seek answers away from the core

A quote that resonated from the book “The Power of Pull” :

A study of Innocentive’s record in connecting searchers with solvers suggested that the solutions were much more likely to come from people in unrelated disciplines than from people in the same discipline as the searcher.

There’s plenty more gems in this book, recently published by the wonderfully named “Centre for the Edge.”

(Apologies for brevity – heavy client schedule for next two weeks).

The view from the new

Just read this on Bob Suttons blog, and it’s really worth sharing:

As I argued in Weird Ideas That Work, if you are an expert, seek and listen to novices, as their fresh eyes can provide insights that you are unable to see. […] In some organization’s I have worked with, senior executives accomplish this with “reverse mentoring” programs, where they are assigned to listen to and be coached by newcomers. This is an effective strategy if the veterans actually make it safe for the rookies to speak their minds.

Full post here: http://tinyurl.com/2fgo9sa

(apologies for lack of formatting – WordPress maintenance is required)